ME / EN
Hotel Splendid Budva
16. - 17.12.2025.
REGISTRATION

16.12.2025.

09:00 – 09:30
REGISTRATION
09:30 – 09:50
CONFERENCE OPENING – INTRODUCTORY ADDRESS
Dr Nina Drakić
President of the Chamber of Economy of Montenegro
Olivera Blagojević
Director General of the Directorate for Tourism Destination Development and Strategic Planning, Ministry of tourism of Montenegro
09:50 – 10:05
DEVELOPMENT AND TRENDS IN AIR TRAFFIC -
PERSPECTIVES OF AIRPORTS IN MONTENEGRO AND ALBANIA
Moderator: Aleksandra Mudreša, journalist
PANELLISTS:
Roko Tolić
CEO of Airports of Montenegro
Ridgers Mema
CEO of Tirana Airport
10:05 – 11:20
PANEL 1:
DESTINATION MANAGEMENT – MODELS AND CHALLENGES
Moderator: Velibor Zolak, CEO of AMC Communications
PANELLISTS:
Prof. dr Rade Ratković
Full Professor at the Faculty of Tourism and Business, Budva
Veljko Ostojić
Director of the Croatian Tourism Association
doc. dr Ilija Moric
Professor at the Faculty of Tourism and Hospitality, University of Montenegro, and owner of Moric Olive Farm in Luštica
DISCUSSION – Q&A
11:20 – 11:50
COFFEE BREAK
11:50 – 12:05
CONVERSATION WITH THE MINISTER
Moderator: Aleksandra Mudreša, journalist
Majda Adžović
Minister of Public Works in the Government of Montenegro
12:05 – 13:15
PANEL 2:
STRATEGIC MARKETING PLAN –
KEY CHALLENGES AND THE PATHWAYS TO SOLUTIONS
Moderator: Goražd Čad, Director and Owner of Toleranca Marketing Agency
and Co-Founder of the CONVENTA Congress
PANELLISTS:
Robert Čoban
President of Color Press Group
Branko Diki Kažanegra
Founder, owner and director of several travel agencies, doyen of Montenegrin tourism
Gustavo Bassotti
Senior Director at THR – Strategic Tourism Advisors, Spain (Barcelona)
DISCUSSION – Q&A
13:15 – 14:30
LUNCH
14:30 – 16:00
PANEL 3:
TAX POLICY AS AN ALLY, NOT AN OBSTACLE
Moderator: Sanja Marković, Secretary of the Association Board of Tourism and Hospitality Industry,
Chamber of Economy of Montenegro
PANELLISTS:
Žarko Radulović
Co-owner of Montenegro Stars Hotel Group and the President of the Montenegro Tourism Association
Matej Bule
Chief Advisor to the Minister of Finance of the Republic of Croatia
Biljana Peranović
Director General of the Directorate for Tax and Customs system, Ministry of finance of Montenegro
Miloš Vuković
CEO of Fidelity Consulting, Podgorica
DISCUSSION – Q&A
16:00 – 16:45
FIRST DAY REVIEW
19:00
Montenegrin Gastro Corner – Evening of Flavors and Identity

17.12.2025.

09:30 – 11:00
PANEL 4:
DEVELOPMENT OF PREMIUM TOURISM –
FROM DESTINATION TO EXPERIENCE
Introductory Speaker: Assoc. prof. Damir Krešić, “Key Factors That Make a “Premium” Destination”
Moderator: Mirjana Mrkalj, General Manager, Splendid Conference & Spa Hotel
PANELLISTS:
doc. dr. sc. Damir Krešić
Director of Croatian Tourism Institute, Zagreb
prof. dr. Bojan Zečević
Faculty of Economics, University of Belgrade
DISCUSSION – Q&A
11:00 – 11:30
COFFEE BREAK
11:30 – 12:30
INTERACTIVE SESSION: DEVELOPMENT OF PREMIUM PROJECTS IN THE MONTENEGRIN TOURISM
Moderator: Anđa Vukčević Zorić, director of Tourist Centre Vučje
PRESENTATIONS:
Marko Cus
Director of Company
"Kotor Cable Car", Kotor
Vlasta Mandić
Architect
Sokol Hoxha
President of Tour Operators and Travel Agencies at ATA – Albanian Tourism Association and Founder of "Shkodra Travel"
Luka Bulatović
Vice President of the CEM Tourism Association Board and CEO of "Explorer", Kolašin
12:30 – 14:00
PANEL 5:
BEACH MANAGEMENT AND VALORISATION
Introductory Speaker and Moderator: Zoran Klarić, Head of the Sustainable Development Management Program
and Professor at Vern University
PANELLISTS:
Predrag Jelušić
consultant for tourism sector Mac Sun D.M.C.
Dragan Purko Ivančević
CEO "Mac Sun D.M.C. Montenegro", Budva
Ćazim Hodžić
Director of Tourism organization of Ulcinj
DISCUSSION – Q&A
13:30 – 14:15
SUMMARY OF KEY MESSAGES AND SUGGESTIONS/CONFERENCE CONCLUSIONS
14:15 – 15:30
LUNCH

Event Location

Hotel Splendid Conference & Spa Resort

Address

Hotel Splendid Conference & Spa Resort

Bečići, Budva, Crna Gora